California Govenor Jerry Brown last week nominated Juan Felipe Herrera to be the state’s poet laureate.
From his bio:
The son of migrant farm workers, Herrera was educated at UCLA and Stanford University, and received his MFA from the University of Iowa Writers’ Workshop. His numerous poetry collections include 187 Reasons Mexicanos Can’t Cross the Border: Undocuments [...]
There are plenty of options available when it comes to having an alcoholic beverage. One can choose between imported or domestic beverages, an endless list of mixed drinks, beer, wine, spirits, hard cider, malt liquor and much more. Not to mention brand options, price points and quality differences.
So when it comes to making [...]
Mar 202012
The Social Revolución at SXSW Interactive featuring the Revolucionario Awards were unveiled on March 12.
We know how U.S. Hispanic adults over-index on using social media and connecting to the web from smartphones.
Six winners representing the Mobilizer, Innovator and New Americano categories, and special honoree Puerto Rican duo Calle 13, were selected from among 140 nominations [...]
Mar 132012
I was flipping through the tv channels the other night and the El Heat was playing basketball. So was Los Suns, Los Lakers and El Magic.
As part of the NBA’s first fully-integrated Hispanic marketing campaign, éne•bé•a, the NBA scheduled this season’s Noche Latina (Latin Night) program, which celebrates the league’s Hispanic heritage with special telecasts and [...]
It’s Super Tuesday for the Republication presidential primaries. 10 states with 419 delegates are in play today. We all know that in November the Latino vote will be crucial to the winning side.
D. Xavier Medina Vidal has just completed a dissertation at University of California at Riverside titled Voces del Capitolio: Spanish-Language Media in the [...]
Feb 282012
Thanks for asking. Yes, I did have a great time. The city of Zihuatanejo, in the state of Guerrero, in Mexico was the perfect vacation spot.
Temperatures were in the 70s and 80s. The 4 beaches I sampled each had their own special charms - surfing, restaurants, waves crashing over rocks, lounge chair rentals, parasailing, etc..
As [...]
If you have a marketing or design background its very likely that color and design are what appeals to you when it comes to making a decision about trying a new product. Given that I am second generation Latina, I personally tend to learn towards things that are minimal and visually sleek. In my search [...]
A staple for many Hispanic households has always been Tapatio hot sauce, this year they celebrated their 40th Anniversary and I wanted to pay tribute to the nostalgic brand that continues to be the favorite of many, not just Hispanics.
The sauce was first introduced in 1971 by Jose-Luis Saavedra, Sr., which started with a small factory [...]
The Pew Hispanic Center released a new report, “Statistical Portrait of Hispanics in the United States, 2010”. The report is based on data from the American Community Survey. It is a great tool for marketers who want some basic facts about the market. It contains 40 tables including:
Table 1.Population, by [...]
Feb 152012
This time of the year a lot of people are heading to the mountains to ski and snowboard.
What about Hispanics?
While snowboarding has been growing tremendously over the past several decades the growth has reached a plateau. The M.A.S. (Multiculturals in Action Sports) Report/2010 Hispanic Snow Summary posits that the Hispanic population could fuel an increase [...]
