This time of the year a lot of people are heading to the mountains to ski and snowboard.
What about Hispanics?
While snowboarding has been growing tremendously over the past several decades the growth has reached a plateau.  The M.A.S. (Multiculturals in Action Sports) Report/2010 Hispanic Snow Summary posits that the Hispanic population could fuel an increase [...]

Feb 142012

My new eye doctor gave me good news and bad news. I can see better far away than I did a few years ago but I will finally need to get bifocals or progressives to see clearer for reading small print. And you know how much marketing researchers need to read the fine print in [...]

When ‘La Ola’ Captured the World

We can all recognize ‘La Ola’ (the wave) when we see it. Most of us have participated in the wave during stadium games. Let me paint it for you. Imagine a large crowd of spectators watching a sport match at a stadium and suddenly, they switch gears focusing their attention on each other instead of [...]

31 players in the NFL have Latino roots.  Two offensive players made big impacts Sunday evening. Aaron Hernandez of the New England Patriots had a team high 8 catches and a touchdown. Victor Cruz had 4 catches for the New York Giants and some nifty salsa moves after his touchdown.
According to the latest data from [...]

The Rise of Latino Consumerism - Infographic

H&R Block did an amazing job depicting the influence that Latinos have on our economy and their buying power. Take a look and tell us what you think!
Source: http://blogs.hrblock.com/2012/01/24/the-rise-of-the-latino-consumer

The New Online Latina Mom Infographic
Online Latina Moms

Mamiverse recently released a study on the impact that Latina moms have on businesses and technology. I personally am not a mom but the findings in the study really intrigued me as to how much influence they have.
We have an exciting infographic on these figures coming out tomorrow so I will only point out an [...]

The Super Bowl participants are set. Advertisers are preparing brand new creative for their ad campaigns. I enjoy watching the commercials, trying to guess which accounts the scorecards will have as the “best” and “worst”spots and to see if the millions invested on one ad buy is worth the price in branding and merchandising return [...]

There is power in words. During Martin Luther King Jr. Day his “I had a dream” speech could be seen in text or video and either way was touching and very much relevant today.
Hispanic identity, acculturation and assimilation has a language component. A July 2011 study by Horowitz Associates reveals that for many U.S. Latinos, [...]

The yearly report recently published by the Association of American Medical Colleges (AAMC) details the number of applicants and admitted students into medical schools each year.  AAMC represents all one hundred thirty-six accredited U.S. medical schools, 93 academic/professional societies, as well as several medical centers, teaching hospitals and individuals within the field (faculty, students and [...]

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