Hispanic Fact of the Day » Hispanic Market Info

55 % of Latino shoppers like to touch a product before buying it.

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Jan 302013

LatinoShop (Lapiz/ Leo Burnett), 12-18-12

A May 2012 study from Leo Burnett and Lapiz found that Hispanic consumers were approximately 70% more likely than non-Hispanic consumers to shop by mobile phone (56% of Hispanics reported doing so, vs. 33% of non-Hispanics) and by tablet (43% vs. 25%).

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Jan 292013

eMarketer.com

According to NTA, U.S. Hispanics represent more than US$56 billion in leisure travel annually.

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Jan 282013

Source: NTAonline.com ‘Speak with cultural relevance to reach U.S. Hispanics’ 1/23/2013

The 2009-2010 Averaged Freshman Graduation Rate (AFGR) for Hispanics students in the U.S.: 71.4%

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Jan 242013

Source: U.S. Department of Education “Public School Graduates and Dropouts from the common Core of Data: School Year 2009-10, January 2013”

In the San Francisco Designated Market Area (DMA), Hispanic households accounted for 14% of the area’s $48.4 billion dollars in annual discretionary spending.

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Jan 232013

Source: Experian 11/2012 “The New American Consumer: State of the Hispanic Consumer Marketplace”

In the Houston Designated Market Area (DMA), Hispanic households accounted for 17% of the area’s $31 billion dollars in annual discretionary spending.

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Jan 222013

Source: Experian 11/2012 “The New American Consumer: State of the Hispanic Consumer Marketplace”

In the Los Angeles Designated Market Area (DMA), Hispanic households accounted for 33% of the area’s $84.2 billion dollars in annual discretionary spending.

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Jan 182013

Source: Experian 11/2012 “The New American Consumer: State of the Hispanic Consumer Marketplace”

In the Miami Designated Market Area (DMA), Hispanic households accounted for 37% of the area’s $24 billion dollars in annual discretionary spending.

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Jan 172013

Source: Experian 11/2012 “The New American Consumer: State of the Hispanic Consumer Marketplace”

In the San Antonio Designated Market Area (DMA), Hispanic households accounted for 60% of the area’s $11.2 billion dollars in annual discretionary spending.

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Jan 162013

Source: Experian 11/2012 “The New American Consumer: State of the Hispanic Consumer Marketplace”

In the U.S. Last year alone, 1,008 Latina girls in the United States turned 15 every day, up from 934 who turned 15 each day in 2006.

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Jan 152013

Source: Experian 11/2012 “The New American Consumer: State of the Hispanic Consumer Marketplace”