A photo montage of IDEO’s HCD Toolkit project, prepared for the IDEA awards.
Since last month, I have been involved in a new initiative that uses human centered design (see video above) to solve issues within Latino communities. The Keller Futures Center, an innovative program through the Grand Rapids Community College, facilitates project-based initiatives to help solve unmet [...]
Source: U.S. Census 2010.
Jan 172012
In October, I wrote a post proclaiming a manifesto against discrimination for multicultural and Hispanic marketing professionals. In my opinion, not only do we have an obligation to our clients and business needs, but also to make our communities better places to live. Unfortunately, discriminatory attitudes still exist in advertising, marketing, and media. The good [...]
Dec 212011
http://youtu.be/oYIJW7nxIe0
A year ago at this time, I was in Puerto Rico enjoying the holiday season with family. One night, we experienced a holiday tradition known as a Parranda. During a parranda, friends and family will gather at the front door of a local home and sing traditional Christmas songs. Eventually the guests are invited in [...]
Last month, I had the pleasure of being interviewed again. This time it was by Chantilly Patiño of the respected blog sites Bicultural Mom and Multicultural Familia. Chantilly has earned a community of followers that values her insights and perspectives. (She is also a fellow West Michigander, originally from Muskegon, Michigan) Although Chantilly covers many [...]
By the time you read this post, I will be in Chicago at the annual Latinos in Social Media (LATISM) national conference. I had been looking for a relevant professional development opportunity for several months and when I found out LATISM’11 was being held in Chicago, a relatively close traveling distance for me in Grand [...]
http://www.youtube.com/watch?v=c6eAl8YK4Oo&feature=channel_video_title
The video above is a montage from a vacation I took to Michoacán, Mexico during the holiday known as El Día De Los Muertos (The Day of the Dead). My mother and I made the journey together a few years ago and had a fantastic time. Although a celebration to honor the dead may seem [...]
In 2005, during my sabbatical in Mexico, I spent a period of time wording in a Querétaro marketing firm as a designer. I decided to lend my expertise in exchange for the opportunity to experience day-to-day life in a Spanish-speaking work environment. One day, I was working on an assignment for a real estate client, [...]
