Mary Zerafa

Mary Zerafa is Vice President of Strategy and Integrated Marketing for ImpreMedia. Zerafa is responsible for developing corporate strategies that drive audience growth across all of our platforms, aligning our product portfolio so that it exceeds audience and client expectations, and providing marketing services that drive revenue including market research and creative solutions for clients.

The Pew Hispanic Center released a new report, “Statistical Portrait of Hispanics in the United States, 2010”.  The report is based on data from the  American Community Survey. It is a great tool for marketers who want some basic facts about the market.  It contains 40 tables including:

Table 1.Population, by [...]

#hfotd #hispanicfacts #geofacts, #ahaa, #latism
Source: Geoscape; American Marketscape DataStream

#hfotd #geofacts #hispanicfacts
Source: Geoscape ; American Marketscape DataStream

This time of the year a lot of people are heading to the mountains to ski and snowboard.
What about Hispanics?
While snowboarding has been growing tremendously over the past several decades the growth has reached a plateau.  The M.A.S. (Multiculturals in Action Sports) Report/2010 Hispanic Snow Summary posits that the Hispanic population could fuel an increase [...]

#hfotd  #geofacts #ahaa #latism @geoscape
Source: Geoscape Consumer Spending DynamixTM

While the population over 65 increased by 27.5% between 2000 and 2010, the under-18 population decreased by 17.3%.
Crime and unemployment have been the main reasons that led thousands of working-age Puerto Ricans to leave the island in search of safer surroundings and more financial stability.
Data from the 2010 Census shows this, which was [...]

The 2010 Census highlighted the familiar trend that immigrants from Dominican Republic have settled in Puerto Rico in large numbers, becoming part of communities and accepting jobs Puerto Ricans do not want.
Dominicans continue to risk their lives on the high seas to search for a better future in U.S. territory. A [...]

#hfotd #hispanicfacts
Source:  Scarborough

The state of Minnesota is famous for its 10,000 lakes, its long-lasting, icy winters, and Mall of America, which used to be the world’s largest mall. However, it is about more than that: Its 5 million residents live side by side on a daily basis, creating a multicultural mosaic that is [...]

When she started school in Minnesota, after moving from Colorado, the nuns would punish her because she did not speak English, making her stand against the wall with her arms out like a cross. Years later, her school counselor told her she was not “college material” and she should just get [...]

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