The Mexico City government recently partnered with Blackberry to launch a seismic app to alert citizens of an upcoming earthquake before it happens. In light of recent quakes in Oaxaca and Guerrero, the app is designed to give people a 80 second time window of alertness before the quake happens.
Everyone knows that time is of the [...]
Hennessy, the number one selling Cognac brand in the world, has unveiled the brand’s new landmark communications campaign, entitled “Wild Rabbit.” Centered on the notion of pushing the limits of one’s potential to reach new and greater levels of achievement, “Wild Rabbit” aims to draw parallels among the journeys of leading icons in various fields [...]
One of the most anticipated events in sports marketing is just around the corner! Join Latinvision for their 3rd Annual Sports Marketing to Latinos Conference and Business Networking Event, Thurs, April 12th in NYC.
High-profile speakers will address sports marketing best practices, growth opportunities, and case studies relevant to capturing the estimated $1.2 trillion in consumer purchasing power of [...]
If you haven’t had the chance to check it out yet, you definitely need to! Last week Hispanic Market Weekly launched a new redesigned website that is drawing much appeal for those in this industry.
“We’re thrilled with our new website because it offers our readers a more dynamic platform to read Hispanic Market Weekly’s content.” [...]
Nascar is planning to launch an agency review as it seeks a shop that can help increase its fan base among youth and multicultural audiences, Ad Age has learned.
The review follows the arrival last fall of Kim Brink, Nascar’s managing director-brand, consumer and series marketing, who previously spent time at Cadillac.
Ms. Brink told Ad Age [...]
I was honored last week to be invited to participate on a panel discussion with other esteemed West Michigan colleagues at Davenport University. The panel was part of a series by the university entitled Secrets of Success. We were asked, as Latino business owners, to talk about lessons learned, barriers overcome, and our thoughts about [...]
ESPN Deportes and impreMedia announced a content and promotion agreement dedicated to providing Hispanic sports fans in the United States with expanded coverage across both companies’ media platforms.
Through the alliance the two Spanish-language multimedia brands will share content, and execute cross promotional activities. Both brands will provide featured content for their online properties, impreMedia’s print [...]
Did you know that 1/3 of overall revenue growth for Consumer Product Goods companies comes from the Hispanic segment? Thats quite a number! In a recent market research report commissioned by (AHAA) The Association of Hispanic Advertising Agencies, results indicated that CPG brands who invested much of their marketing dollars to the Hispanic segment resulted [...]
If you haven’t already heard the news, impreMedia announced today that it has entered into a strategic alliance with well respected media company, U.S. Hispanic Media Inc., subsidiary S.A. La Nación. This comes at great momentum for the company as it launched its newly redesigned websites in January following an impressive increase in online growth.
The [...]
With crowd-sourcing becoming such a trend now a days it is no wonder why I wasn’t surprised to hear that there was a soccer team being run entirely by its fans. The Murcielagos fc from Sinaloa is doing just that, with no coach or trainer in sight this team is entirely run and managed by its fans.
How [...]
