The 2012 edition of Hispanic Market Weekly’s Media Guide is again designed to give advertising and marketing professionals an easy-to-use resource that puts at your fingertips all of the vital information on each and every company active in the top 45 Hispanic DMAs and beyond.
Click here to download the Media Guide
Award-winning Hispanic public relations case studies and some of the nation’s most renowned multicultural PR professionals will be spotlighted as part of the PR-related agenda of Hispanicize 2012 unveiled today.
Now in its third year, Hispanicize 2012 (April 10-13 in Miami) is the annual event focused on Latino trends and trendsetters in social media, entertainment, marketing [...]
A photo montage of IDEO’s HCD Toolkit project, prepared for the IDEA awards.
Since last month, I have been involved in a new initiative that uses human centered design (see video above) to solve issues within Latino communities. The Keller Futures Center, an innovative program through the Grand Rapids Community College, facilitates project-based initiatives to help solve unmet [...]
Last week I had the pleasure to interview Sharon Singer, Creator and Founder of flechada.com, an e-commerce website dedicated to featuring Latin American designers. Sharon fue un encanto and its my pleasure to feature such a remarkable Colombian entrepreneur who is breaking the barriers for designers in the United States.
HMI: When was the company founded?
Sharon: [...]
H&R Block did an amazing job depicting the influence that Latinos have on our economy and their buying power. Take a look and tell us what you think!
Source: http://blogs.hrblock.com/2012/01/24/the-rise-of-the-latino-consumer
Online shopping has now become the norm for those who are looking for a bargain or simply don’t have the time to shop at a retail store. I recently came accross a great concept that was already in place in the general market – discounted online shopping communities/memberships.
If you are familiar with sites like gilt.com, hautelook.com [...]
As an avid tweeter, I am always looking for new ways to improve my “twitter efficiency” I recently came across a great article via @GusRazzetti on twitter that featured some tips on tweeting. I am definitely trying these out begining today and will see if it truly does make a difference.
1. Write tweets between 120 and 130 characters
2. [...]
Mamiverse recently released a study on the impact that Latina moms have on businesses and technology. I personally am not a mom but the findings in the study really intrigued me as to how much influence they have.
We have an exciting infographic on these figures coming out tomorrow so I will only point out an [...]
Horowitz Associates, Inc.’s 12th Annual Multicultural Media Forum will be held in NYC at the Marriott Marquis on Wednesday, March 21, 2012.
Featured speakers include:
Barry Blyn, ESPN
Jorge Conseguegra, The Fearless Group
Ruben Mendiola, Comcast
Adriana Waterston, Horowitz Associates
Melvin Perez, MGM Networks Latin America
For more information and to register visit: www.multiculturalmediaforum.com
