Richard Barth

Recent statistics from the White House show that Latinos will make up roughly 28 percent of the 32 million uninsured Americans projected to gain medical coverage under the Affordable Care Act.
57% of Spanish language dominant Hispanic adults currently have health insurance. Compare that to 66% of total Hispanic adults and 84% of non-Hispanic adults who [...]

The modern holiday was first celebrated in the U.S. in 1907, when Anna Jarvis held a memorial for her mother. She then began a campaign to make “Mother’s Day” a recognized holiday in the US. She was successful in 1914. Jarvis’ holiday was adopted by other countries and it’s now celebrated all over the world.
As [...]

phati’tude Literary Magazine, established in 1997, is an award-winning, internationally-acclaimed quarterly magazine published by the Intercultural Alliance of Artists & Scholars, Inc. (IAAS), a New York-based nonprofit 501(c)(3) organization that promotes multicultural literature and literacy.
Their latest issue at 310 pages is titled ¿WHAT’S IN A NOMBRE? Writing Latin@ Identity in America.
This is a body of [...]

Source: Mintel March 2012 – U.S.: Hispanics and Non-Alcohol Beverages

Frida Kahlo and Remedios Varo are just two of the female surrealist artists showing at Los Angeles County Museum of Art’s “In Wonderland” exhibit.
L.A.’s Center Theatre Group is currently showing “American Night: The Ballad of Juan Jose” that was developed by Richard Montoya and his sketch comedy troupe Culture Clash.
And just back from Guadalajara and residing [...]

April is the month of observance for both Easter and Passover. November, 2012 will have presidential, state, county and city elections. International politics cross borders.
John A. Perez, Speaker and legislative leader of the California Assembly last month introduced Israel’s President Shimon Peres to 120 invited guests, predominantly Latino community and religious leaders and their Jewish [...]

Here is a good lesson for all business trying to reach Hispanic consumers. It is a success story built where all predictors show you will have an uphill climb to success.
77% of U.S. Hispanic adults are not at all interested in NASCAR according to the latest Scarborough data from the nation’s largest 77 DMAs. That [...]

The stars must be aligned just right this week. As I work on an engagement, influence, content, media and shopping behavior project I uncover a stellar piece of research.
José Villa, President of Sensis, presented the Hispanic Persona Project at the just concluded South by Southwest Conference.
The report presents the results of a comprehensive research project [...]

California Govenor Jerry Brown last week nominated Juan Felipe Herrera to be the state’s poet laureate.
From his bio:
The son of migrant farm workers, Herrera was educated at UCLA and Stanford University, and received his MFA from the University of Iowa Writers’ Workshop. His numerous poetry collections include 187 Reasons Mexicanos Can’t Cross the Border: Undocuments [...]

The Social Revolución at SXSW Interactive featuring the Revolucionario Awards were unveiled on March 12.
We know how U.S. Hispanic adults over-index on using social media and connecting to the web from smartphones.
Six winners representing the Mobilizer, Innovator and New Americano categories, and special honoree Puerto Rican duo Calle 13, were selected from among 140 nominations [...]

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