Hispanics visit convenience stores 7.3 times per month vs. 5.7 times for non-Hispanics according to the study called “The Hispanic Convenience Store Shopper” by The NPD Group during a recent 30-day period.
The study concluded that bilingual and Spanish-dominant Hispanic speakers visited c-stores the most. Bilingual Hispanics visit c-stores 9.2 times per month and Spanish-dominant speakers go 6.7 times per month.
Conversely, English-dominant Hispanic speakers visit c-stores slightly fewer times (5.4), than non-Hispanics (5.7).
According to the survey, Hispanics spend on average more money at c-stores than non-Hispanics.
Other research backs up those NPD positive statistics.
According to the latest Scarborough Study in the nation’s 77 largest DMAs 61% of Hispanic adults shopped at a convenience store in the past 7 days compared with 52% of non-Hispanic adults.