Who doesn’t enjoy a good taco from one of your favorite taco trucks? On several occasions after work, I head over to one of my favorite taco trucks in Boyle Heights only to find a 30 minute line just to place an order. As I look around while I wait in that endless line, I notice that the clientele is just the right market that certain companies should be trying to penetrate.
A few companies have taken notice of this opportunity and have introduced a new marketing campaign. VF Corporation, an American apparel corporation which owns companies like Lee’s Wranglers, 7 for All Man Kind, etc. is one of the first to utilize lunch trucks to market their brands to the Hispanic market. Knowing that many construction workers are Hispanic and that we like tacos, Wrangler will be sending out lunch trucks to work sitesas well as other target Hispanic markets in efforts of promoting Wrangler jeans. Their lunch trucks will be offering free food as well as gifts with the purchase of Wrangler jeans. McCormick & Co. Inc. has also launched a 26-stop branded lunch truck tour offering tacos made with McCormick spices. The tour targeted cities with large Hispanic populations that included Los Angeles, San Antonio, Dallas, Houston, Austin and Phoenix. McCormick & Co. Inc. lunch truck tour will sell the tacos at $1 each and will raise money for scholarships for Hispanic students at the Culinary Institute of America.
This is a great way to build trust within our community and allow for one-on-one interaction with Hispanic consumers. If I can grab a quick bite at my favorite taco truck and get a gift card or discount for a specific retailer, I’m sold on the idea!
The following guest blog post is from Steve Nuñez, Marketing Coordinator for La Opinion.