In an effort to motivate Hispanic families to get outside more often and reconnect with nature, the Ad Council and the U.S. Forest Service have launched the Descubre el Bosque public service advertising campaign.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/56336-us-forest-service-ad-council-encourage-hispanic-families-discover-nature
The aim of this campaign is to increase Hispanic visits to the Nation’s forests and grasslands, as well as to help them develop a love of nature and an understanding of their role in protecting it.
Latinos make up 23 percent of the under-18 population in the United States yet only 5.8 percent of youth who participate in outdoor recreation are Hispanic, according to The Outdoor Foundation report. This is of startling concern because time in nature brings many physical, emotional and mental benefits to children.
Children spend less time outdoors due to an increase in the number of working parents and the development of new technologies that capture free time indoors. As a result of this limited interaction with the outdoors, many families are unaware of the benefits that nature provides children, including improving their physical and mental health and emotional well-being. Research shows that children who play outside have lower stress levels and more active imaginations, become fitter and leaner, develop stronger immune systems and have greater respect for themselves and for others.
According to the latest Scarborough data for the nation’s top 77 DMAs non-Hispanic adults are 114% more likely to have visited a state or national park in the past 12 months than Hispanic adults. And non-Hispanic adults are 94% more likely to go hiking and 38% more likely to go camping than Hispanic adults in the past 12 months.
As a NYC boy I saw more taxis and subway trains than horses or cows. It was a treat to get into the country. Sleep-away camp in the Pennsylvania Pocono Mountains during summer school break was my first brush with camping.
A few years ago a ten day vacation trip to national parks in the West included Zion, Yellowstone, Arches, Monument Valley and Grand Tetons. I got to hike, photograph wildlife and spectacular scenery and recharge my batteries.
Nature can do wonders for the soul.