|The most comprehensive report available on ethnic markets in the United States, Ipsos’ U.S. Diversity Markets Report provides clients with the in-depth information and insights they need to successfully target and connect with these evolving segments.
Released on March 20th, the 15th edition of this legacy-Synovate biennial report runs nearly 300 pages and delves into the rapidly growing Hispanic, African-American, and Asian-American markets.
Built on 4,700 interviews coupled with the 2010 Decennial Census data, it is divided into nine detailed chapters. Covering demographics, market characteristics, acculturation, media and advertising, and products and services use, the report also profiles the top 50 multicultural markets for each group.
“The increasingly multicultural makeup of the U.S. population is transforming the face of the American consumer,” says Denise Sharp, Vice President of Diversity with Ipsos Public Affairs. “Our expertise and knowledge in this area is really unparalleled. And that translates into a truly comprehensive report that drills down to the DMA (Designated Market Areas) level to help our clients develop the right approaches to reach these target markets and keep up with their evolution.”
As affordable as it is detailed, the report has amassed a loyal following over the years – Fortune 500 companies, advertising agencies, media companies, non-profit organizations, and everyone in between – who are looking to engage the multicultural consumer.
Providing information ranging from primary language to technology and social media behavior, the report helps companies understand who the diversity markets are, how they’re growing, and what the relevant trends are.
For more information, please visit http://www.ipsos-na.com/products-tools/public-affairs/syndicated-studies/us-diversity-markets-report.aspx or contact:
Vice President, Diversity
Ipsos Public Affairs
About Ipsos Public Affairs
Ipsos Public Affairs conducts strategic research in partnership with clients from government, public, corporate, and not-for-profit sectors. We understand and manage issues, advance reputations, determine and pinpoint shifts in attitude and opinion, enhance communications, and evaluate policy.
Strategic advice is the key deliverable. We provide clients with advice that goes beyond reporting on data, based on a concrete understanding of the issues and their context.