[ March 1, 2012; ] Is the Hispanic travel, tourism and hospitality market a priority for you? Are you engaging with the growing number of Hispanic consumers and businesses? “Are you missing out on sales to a $1 trillion dollar purchasing power market?”

In today’s constant changing economy and increasingly competitive business environment, the evolving Hispanic [...]

Source: Nielsen Fall 2011 Collection Fun Facts

Source: Nielsen Fall 2011 Collection Fun Facts

Source: Nielsen Fall 2011 Collection Fun Facts

Source: Nielsen Fall 2011 Collection Fun Facts

Source: Nielsen Fall 2011 Collection Fun Facts

35% of Spanish language dominant Hispanic men in the 77 largest DMAs in the nation say they typically watch novelas according to Scarborough Multi-Market Study 2011 R2.

It’s Super Tuesday for the Republication presidential primaries. 10 states with 419 delegates are in play today. We all know that in November the Latino vote will be crucial to the winning side.
D. Xavier Medina Vidal has just completed a dissertation at University of California at Riverside titled Voces del Capitolio: Spanish-Language Media in the [...]

Brands Rising Above the Competition

Just how sports can be competitive, brands must also be competitive with their strategies in order to remain fresh, known and most of all profitable. A sports shoe company in Mexico – Panam is doing just that.
In the fall of last year they in introduced a unique program where they gave their consumers a chance [...]

Soccer Team Managed by Its Fans

With crowd-sourcing becoming such a trend now a days it is no wonder why I wasn’t surprised to hear that there was a soccer team being run entirely by its fans. The Murcielagos fc from Sinaloa is doing just that, with no coach or trainer in sight this team is entirely run and managed by its fans.
How [...]

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