Mamiverse recently released a study on the impact that Latina moms have on businesses and technology. I personally am not a mom but the findings in the study really intrigued me as to how much influence they have.
We have an exciting infographic on these figures coming out tomorrow so I will only point out an overview of the findings from the study.
The study revealed that Latina moms are:
1. Very tech savvy, easily adopting the use of gadgets
2. Desire content with a strong Latina point of view
3. Are Diverse and opinionated
4. Prefer information via articles to social networks
5. Are strong online shoppers
6. Use the internet to find information on family
About Mamiverse
MAMIVERSE.com was conceived by Rene Alegria, the former publisher & editorial director of Rayo/HarperCollins, a groundbreaking, award-winning imprint centered on giving voice to the Latino experience through books. The MAMIVERSE.com mission is to unite the US Latino mom population by way of an online community. Alegria believes that only by empowering Latina moms with the tools they need, and by reaching all Latina women and children in the process, will the potential of the community emerge and prosper.
With an extensive network of talent and journalists, including Texas-born MAMIVERSE.com VP & Digital Editorial Director Sylvia Martinez, the company has created a focused voice and point of view that Latina moms and daughters can call their own. Among the almost 50 contributors and growing, are NYT bestselling author Alisa Valdes, CNN political analyst Maria Cardona, crafter and bestselling novelist Kathy Cano-Murillo, author and television executive Maria Perez-Brown, and media pioneer and Adelante empowerment tour founder Nely Galán, among dozens of other Latina notables, journalists, authors, and thinkers.
