As the start of the holiday season begins to kick into gear, big name retailers have already brought out their Christmas decor and advertisements in hopes that this year will bring a better return for sales during the season. I personally don’t participate in the annual ritual that some consumers delve into known as ‘Black Friday’ or ‘Cyber Monday’ for those so called “amazing deals” that will get you up at the crack of dawn or keep you from the warmth of your home at night waiting in line.
What you don’t know is that in 2010, American Express OPEN created “Small Business Saturday” to serve as the traditional kick-off to the holiday season for independent retailers and restaurateurs. The day was created in response to small business owners’ need to cultivate customers. Since it’s inception, this celebration has grown to now include a vast majority of Hispanic business organizations.
According to the Small Business Saturday Survey, consumers took full advantage of the day by bringing in a wopping $5.5 Billion by independently owned businesses last year. The more millions of consumers “shopped small” on Small Business Saturday, it resulted in a tremendous impact on local communities.
“Based on $5.5 billion that shoppers spent in 2012, we are certainly hoping and expect to see an increase in holiday sales for our Hispanic small business owners and partners as well,” stated Lourdes Martin-Rosa, spokesperson for American Express OPEN. “Your support of Hispanic small businesses allows them to keep their doors open and contribute to keeping our economy strong.”
Think about it, who wants to be scrambling the mall parking lot for an open space when you can take a nice stroll down your local main street as you sip your latte from your local coffee shop (mine being Tierra Mia Coffee) as you browse for gifts from your local independent shops? Sounds pretty warm and fuzzy to me!
Did you know that the U.S. Census Bureau reported that the number of Hispanic-owned businesses in the United States increased by 43.7 percent to 2.3 million, more than twice the national rate of 18.0 percent between 2002 and 2007. Also, Hispanic-owned businesses generated $345.2 billion in sales in 2007, up 55.5 percent compared with 2002. Now those are some pretty impressive stats!
So as you start to kick your Holiday shopping into full gear remember to think Local and Shop on Small Business Saturday 11-30-13, the discounts, impacts on your communities and your pockets will definitely be rewarding!
For more information on how your small business can take advantage of the resources offered by American Express OPEN visit: https://www209.americanexpress.com/merchant/services/en_US/shopsmall#section=home
Source: R. Arispe, interlexusa